The negative space around the layout elements is also called macro space whereas the space between them and inside (for letters and stroke elements) is also called micro space. As has been discussed by everyone, negative space was initially an integral part of aesthetics. Portraits of people appear on either side of the vase; the curves of the pot create the illusion of a forehead, nose, and mouth. But this is not true. The concept of Normally a negative space is considered a space which can not be used for a specific human activity. Negative space is to create a blank environment outside the content so that the viewer can focus more on the content. https://www.designyourway.net/blog/design/negative-space-design Again, this logo is simple, but it makes such effective use of color and negative space that it has garnered multiple design awards. Negative space can add luxury and sophistication to the overall design and can actually become a central element when attempting to create a certain mood or look. Now here comes the concept of positive and negative spaces. The hole in a doughnut, the interval between lightning and thunder, an eloquent pause in a conversation — an absence can make a profound impression. The Facebook logo blends positive and negative space to make a cohesive image. In UI design for websites and mobile apps, negative space is a big factor of high usability and navigability of the interface. In the middle of the composition, there is a symmetrical vessel (also known as positive or activated space). In this article, we will discuss how to use the super winning tool of the designer’s tricks: blank space. So in interior design the “empty space” is equally important. Clever & Inspirational Negative Space Logo Designs Negative space = the “empty” space around and in between everything else, more often than not highlighting and showcasing everything next to it. See here for Jacob’s feature story on negative space.. It’s very helpful with placing emphasis and focus where you want it to go by giving subconscious visual clues about where you should be looking. Rubin’s vase emphasizes negative space. empty space remained is very less and hence the comfort levels there, are poor. So in simplest terms Negative space creates some subject, meaning or form when two or more objects interact to each other example … A negative space logo is a design which utilizes the background of an image to create another image.This negative space designing is a unique and ingenious way to convey multiple thoughts and visions. The negative space between the “E” and the “x” forms a neat white arrow, aptly illustrating the company’s forward motion. 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