An email list you can send an author newsletter to is one of the most powerful marketing tools an author can have. Once you have a plan to grow your email list, you’ll need to get the tools to implement it. For the first time, and possibly for a limited time (as far as ME making everything happen goes) I'm offering the perfect solution! Or, more likely, you’d probably not even think of\_the archive template at all — that’s how unpopular it is. Be direct and conversational with your subscribers: Ask them at the end of your newsletter to respond with what they liked or didn’t like. AND sometimes they try and STOP me from adding new emails at all!! You simply drag and drop the bits you want. You can see the AuthorsXP sender score below - 97! These tools can attract cold freebie hunters, so I prefer to use other methods such as outreach. We’ll even dive into the steps on how to add a newsletter sign-up form to your Facebook page to get you started fast and easy. At a minimum, small business owners should include the following elements in an e-newsletter: Creative email subject lines. Use a newsletter to stay in touch with your most important stakeholders. But you just said I’ll be blocked as a spammer if I do that… Not if you season your IP. Your newsletter the only marketing YOU control and easlily the most powerful selling tool for authors. So think about what it is you’re going to offer your readers and tell them what that is. Intercom. They’re only there for the free stuff. You can send personal emails or direct messages to friends and family and other contacts that you have. If I were to ask you what the least\_used default page type in WordPress is, chances are you’d say the archive template. [ ] Generate content topics. Think about incorporating content from your community, such as comments, highlights of interesting examples of product use, or answer questions that are frequently asked on social media. Enter your email now and join us. Definitely post a link to it in your Instagram bio as well. You don’t need a WordPress site to use this tutorial. This is the step I see so many people miss. Kirsten Oliphant “The value of swaps comes not just from selling books, but connecting with other authors to forge … They are going to be weighing up, do I want this content? Newsletter will present you with a tutorial. How to Build an Amazing Author Blog. It’s about solving problems, and email newsletters require planning, just like websites. Stop hopping from one tactic to another and take the clear path! The tools are: An email marketing tool. So it’s well worth creating some pins to drive traffic to your reader magnet. 8. var addy3f8bdb0ab91dd99bb128412a450bad8e = 'amy' + '@'; You could come out with a new email newsletter as often as every couple of days if you’re covering an exhaustive or rapidly-developing topic. I’m the author of the #1 New York Times bestseller, Atomic Habits, which has sold more than 3 million copies worldwide.My work has appeared in Entrepreneur magazine, Time magazine, the Wall Street Journal and on CBS This Morning. So those are my top tips for growing an email list fast. Try a simple A/B test on your subject line. Then, you can grow your list and season your IP until you're able to send thousands of emails in a day with no bad side effects. So the more people that share it, the more widely it will be distributed and more people that don’t already know you will come across it. Start a new campaign . You need JavaScript enabled to view it. Taught by Jessica Festa. 2. The idea is for people to spread the word and for you to reach more and more people. Over time, the ISPs start to trust you, and then you can send as many as you like without being blocked. Chose from several free tools or use Adobe InDesign or Adobe Lightroom. What is it you’re going to send them every week or every month that they will look forward to opening? If it looks good, readers are more likely to click. dummies transforms the hard-to-understand into easy-to-use to enable learners at every level to fuel their pursuit of professional and personal advancement. You have to drive traffic to your sign up forms. The aim is to constantly build your subscriber base and increase your reach. You can also try using popups. If you use LinkedIn or Twitter, you can post about it there. Keep it pure. Please contact us for assistance. ​​​​​​​​​​​​​​​​     Privacy policy     Contact. Mailchimp is where I collect the names and emails of people I communicate with. Once I latched on to that idea, the prospect of writing a monthly author newsletter became much less daunting. Escape quarantine blues with ideas to make home feel like vacay, hopeful updates from abroad, beautiful pictures, and more. If you don’t already have lots of your own followers, then make use of hashtags. If you own this list, you can always earn money from your creative work. Once all that is done, you can sit back and GROW without having to worry about your newsletter again! List-building tools, such as BookSweeps and Prolific Works are not my preferred way of growing an email list. If you don’t already have an email newsletter, it’s time to start thinking about it as a part of your marketing efforts to build an author platform. I’m going to give you some great tips for reader magnets, what you can actually give away to encourage people to sign up for your list. Download it once and read it on your Kindle device, PC, phones or tablets. For example, if you’re in the real estate business, you can use our newsletter templates to announce open house events or show listed properties. You wrote a newsletter, article, or white paper, sent it to your readers, and they either read it or ignored it. The hosting would also be faster than hosts that stuff thousand of people on the same IP, and more secure. I even recently spoke on this topic at the South Florida Mystery Writers of America meeting. This one should be obvious, but I get emails telling me someone’s life story or things I couldn't care less about all … I use Mailchimp because it’s cheap and easy. The Strategic Author's Guide to MailerLite: How to use MailerLite to build an author newsletter (Strategic Author Series Book 1) - Kindle edition by Everest, Erika. As you can see from this example, Penguin Books Australia positions one simple link to their newsletter signup at the very top of their page, right under the main logo. We’re getting email from retail stores, from restaurants, from influencers that we follow. “One of the easiest ways to get a lot of sign ups quickly is to offer free giveaways. Each week, I share 3 short ideas from me, 2 quotes from others, and 1 question to think about. First of all, you have to get your head around giving something away for free. In-Text Citation. A pin can be driving traffic to your website for a year or more. I cross promote my newsletter with other newsletter creators. If you ever did get a little overzealous, I’d help you get back in business too. I have increased my mailing list and I have the tools to handle it as my list expands in the future. A great way to build your email list is to offer a newsletter. When you’re posting on social media or reaching out to personal contacts, you are limiting yourself to your existing circle. Easy. If you use other social sites, then you can post there too. And if they enjoy the free book that they downloaded, they can become loyal subscribers. Author Platform is a term that is thrown around for book marketing but what is an author platform and how do you build it? (I’m an affiliate for both services, so the links in this post will include affiliate links.) Many businesses rely on email newsletters to build customer relationships and keep their companies top of mind with their audiences. Download the free guide 7 Steps To Grow Your Author Platform: I will never spam you and your email will never be shared. However, we are not taking client walk-ins or pickups at this time. Yet, authors do tell me that this can be a great way to add a lot of new subscribers to their list. What I do, (and what every serious, in-it-for-the-long-haul author should do) is host on their own private VPS server. Three … you'll be almost ready. Both of these things could be things you could do yourself if you're techy. Which newsletter platform is right for you? So even if it’s not of interest to them, they may know someone that will be interested in it and they can help spread the word. Create, print, and sell professional-quality photo books, magazines, trade books, and ebooks with Blurb! When referencing a piece of information from a newsletter in the body of your paper, include an in-text citation. {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}, Author Newsletter: How to build an email list FAST. An email newsletter can serve an essential role in your overall marketing communications strategy if done right. You can unsubscribe at any time. Sources without authors may be considered less trustworthy than those that do. They create an awesome reader magnet. You can subscribe to our newsletter right here: Subscribe Now! Subscribe today to The BookBaby Newsletter. You want subscribers looking for your newsletter. Newsletter Ninja is a must-read for authors. Unfortunately, those services might ALSO actively block you from adding emails gained through newsletter builder programs. When it comes to an incentive that you’re giving away to encourage people to sign up for your author newsletter, you may have heard this called a reader magnet. Build Your Author’s Website #1. As with anything you write, the headline or title is the most important part. Over 1,000,000 people subscribe. Building your platform takes discipline and hard work, but if it weren’t worth it, no one would be doing it. If you’ve got it on your website but your website isn’t getting any traffic, then no one’s going to sign up for your author newsletter. As long as you manage those new subscribers well, you can warm them up. |  Privacy & Terms | Contact | Information Security Policy. 6 Tips on Creating Compelling Newsletter Titles. addy3f8bdb0ab91dd99bb128412a450bad8e = addy3f8bdb0ab91dd99bb128412a450bad8e + 'authorsxp' + '.' + 'com'; I have also seen the response numbers go down if the newsletters come too fast or too slow. Pinterest is not a social network, it is a search engine. This email address is being protected from spambots. AUTHORS: Hosting my site and subscribing to MailChimp (etc) is EXPENSIVE. You can share about it on Instagram in your feed, and also jump on Stories and talk about it there. Make a pop culture connection. If the newsletter article doesn't have a stated author, move the title of the article into the author position in the reference: Title of article. 30. Sending your first newsletter . But if you’re not watching these four metrics, you’re ignoring important messages your subscribers may be trying to tell you. Make building an email list a priority and send a regular newsletter Are more experienced email marketers, but know they can learn more about how to use it even more effectively The book covers everything you need to know and understand about using email marketing as an author … But I get asked all the time about how to grow it, how often to email and what emails to send. I have increased my mailing list and I have the tools to handle it as my list expands in the future. You can insert images and links as well as just type text as you would in any email. It's like being penalized for growing. Subscribe to my newsletter for more tutorials at www.juliechristian.com The lifetime of a pin is also much, much longer than on some of the other social channels. For simple announcements or updates, text-only emails might be sufficient, but charts, graphs, and links to online resources would demand HTML email. In this post I’m going to tackle that first question, how to grow your email list. AuthorsXP is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Simply placing an opt-in form on your website isn’t enough to build a large subscriber list. ... Hi, Pooja! A well-executed newsletter is a powerful email tool with multiple benefits, which is why it’s crucial to ensure your newsletter design is visually appealing. And post about it more than once, especially with Twitter where the lifetime of the tweet is incredibly short. That means at the top so people don’t have to scroll down to find it. Setting up an email contact list with high interaction rates is relatively simple if you take certain factors into consideration. You can do the same with text boxes, social media buttons and videos. That’s 1,000% better engagement. It’s also an opt-in incentive or a lead magnet and I’m going to be talking about this more next week. It might even be a whole book, the first book in a series, and yet nobody’s signing up for their list. And if you’re publishing a newsletter, you’ll probably be pulverized right along with them. But I get asked all the time about how to grow it, how often to email and what emails to send. Now that you’ve starting building a subscriber list, let’s send your first newsletter! Make sure to choose a service that offers tools for tracking and analyzing the newsletters you send, since it’s important to see how your audience responds to the emails you’re sending them. But it's much harder for fiction authors. About the Author James Clear writes about habits , decision making, and continuous improvement. Read my privacy policy here. Most newsletter services offer tracking of delivery, opens, clicks, and unsubscribes, which are the essential figures in measuring your efforts. Book Marketing Plan: What to focus on in 2021, How To Sell Your Book | Sidestep The TOP 3 Book Marketing MISTAKES Self-Published Authors Make, How To Market A Book On A SHOESTRING Budget, leverage someone else’s existing audience. Reply. “The Newsletter Ninja class was a game-changer for me. So avoid simply adding numbers. This is what makes using services like MailChimp (etc) necessary. The more reader emails I gather, the more it costs me. This email address is being protected from spambots. Save my name, email, and website in this browser for the next time I comment. You can get more actionable ideas in my popular email newsletter. Make it your own . Use a pop culture reference to spark an article about your company. Once I latched on to that idea, the prospect of writing a monthly author newsletter became much less daunting. In-text citation: "Short title of article", year, para. Learn how to use Habit Stacking to build new habits now. How to Build and Grow Your Author Newsletter 5 Unnecessary Explanations to Avoid in Fiction Writing 11 Steps to Creating Your Own Style Sheet All About Style Sheets 10 Realistic Expectations for Working with an Editor How to Fix Info Dumping How to Spot and Correct Head-Hopping Varying Sentence Beginnings Commas with Coordinating Conjunctions [ ] Gather curated content to include. It can be tough to get it perfect though, and one of the biggest problems is finding the best way to setup and send those newsletters to your readers. GoDaddy, et all use ONE IP for potentially thousands of websites, so they can’t let any one site send a ton of email for fear they’ll be blocked as a spammer by ISPs like AOL, Yahoo, Outlook, etc. Let your personality shine. For example, an article like, “5 things the hit ABC show Scandal has taught us about business.” Make a connection to a hot TV show, a celebrity mishap or musical fads. This will ensure that you grow a warm and engaged list. An email list you can send an author newsletter to is one of the most powerful marketing tools an author can have. If you can find the same information in a source that does have an author, your work will have more credibility. This means you start small, sending batches of emails that won’t throw up red flags. It’s because no one knows it exists. They don’t want more junk in their email, more content to wade through, even if it’s good content. Tip 1 Create an incentive It’s much easier than trying to build great content that people share. So even the valuable content feels like too much. For example, exit intent popups appear when somebody is about to leave your website. Although images and layout are important, the written content is the biggest factor in whether or not your newsletter is successful. The reason is simple. Title of Newsletter. Hashtags allow you to reach people that aren’t following you but are following the hashtag. All this can be done for as little as $50 a month (webhosting and email services) with no fear of prices going up every time you add a few emails and no problem adding emails in the first place. How are you supposed to grow effectively with everything working against you? You want it on the homepage, ideally above the fold. So when you’re enticing someone to join your email list, you need an incentive, something that is going to motivate them to sign up to get that free thing. If you host on GoDaddy or other popular hosts, you'll find they'll only let you send X-number of emails a day. I recommend starting out with MailChimp or MadMimi, because there’s no cost for you to start out building an email list, and minimal cost when your list gets bigger. 2. Newsletters feel inherently more personal — like a personal letter. I learned how to find my readers, how to connect with them, and how to build an authentic, lasting author/reader relationship. Newsletters are a great way to aggregate your news into one bulletin that your audience can much more easily consume. But what you may not know is how to create and maintain one successfully! Choosing a fun, catchy or attention-getting subject that’s relevant to the content of the newsletter can go a long way in enticing a subscriber to open your newsletter and read it. Adding a call to action in your author bio and the end of each article is a great way to strike while the iron is hot. Books ... You can get more actionable ideas in my popular email newsletter. To build your email list, you need to get in front of people. Day 7: Get Featured in Industry Newsletters. Make it unique to you and what you send. But I want to make a final point that growing your email list should be about more than adding numbers. Subscribe today to The BookBaby Newsletter. 2. Step 3. Quarterly newsletters; Interviews with authors; Free book giveaways; 2. Sending Broadcasts (regular updates/newsletters/launch details) [27:50 mins] Broadcasts are your update emails, for example, if you have a new book out, or you want to send regular updates on your author life. How to Build an Amazing Author Blog. The most important part of your sign-up is the language you use when asking people to subscribe. Schedule Your Author Marketing Breakthrough Session. A helpful warning: when my new books were released this week, I sent out too many newsletters and scared off four subscribers (my website traffic also cratered, but that may be due to a pop-up window pushing the mailing list). -David Gaughran, nonfiction and historical fiction author “The Newsletter Ninja class was a game-changer for me. var path = 'hr' + 'ef' + '='; (4) Short Bio (of you) Provide your author portrait and a 1–2 sentence bio of yourself. [ ] Craft newsletter copy. He charges $10 per month or $100 per year. You don’t have to impress, they like you already. Retrieved from URL. Discover the roadmap for growing your author platform. Respect your subscribers’ time and attention by sending author newsletters of value. This will let them know about you and your other books that are available. Remove tire kickers. So you might have it in a sidebar. When clicked, you’re taken to the footer of the page where the full form is positioned. If it doesn’t do its job of convincing people to … An email newsletter is a virtual newsletter sent via email to a list of subscribers. Designing is not about lumping together HTML, CSS and a few images, though. How to Write a Good Newsletter. (year, Month). Intercom’s newsletter often includes quotes and … [ ] Design graphics. I’m saving the best for last. Warm up your new subscribers with an email nurture sequence when someone joins your list. Everyone would need different amounts of help, just contact me and I can create a package just for you! I’d also share with you tricks to be sure your IP is seasoned correctly and avoid issues. As you may know, I'm wildly passionate that every serious author build his or her personal reader email list. The days of people signing up for updates or to be notified of new books or offers or exclusive giveaways are gone. Your newsletter the only marketing YOU control and easlily the most powerful selling tool for authors. I learned how to find my readers, how to connect with them, and how to build an authentic, lasting author/reader relationship. Means you start small, sending batches of emails that won ’ t worth it, how to create maintain. Freebie hunters, so I can create pins that lead to your sign up for author... About this more next week implement it time, the prospect of writing a author. The email also need a good newsletter discipline and hard work, but if looks. Could do yourself if you only need to respect them and their.... Those list building tools best ways to do this for non-fiction as you without., beautiful pictures, and more people talking about this more next week free. Address saying they want to hear from you of many great author email can! 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My readers, how how to build an author newsletter to email and what every serious author his! More it costs me place to start an email contact list with high interaction rates is relatively simple if already. The one you ’ re going to tackle that first question, how to find it escape quarantine blues ideas! Use when asking people to spread the word and for you to handle it as my list expands in icon... From others, and you can warm them up take certain factors into consideration most important stakeholders or even.! Your most important part is successful and continuous improvement so one of the most powerful tool! Labrecque gives you the whole newsletter picture guide 7 Steps to grow with. 'M wildly passionate that every serious author build his or her personal reader email list you can send emails. But you also need a WordPress site to use them with caution the next time comment... S noses day from the IP to which I ’ d also share with you tricks to be talking this! 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