Sincerely, [Senders Name] [Senders Title] -Optional-, [Enclosures: number] - Optional - cc: [Name of copy recipient] - Optional -, Further things to consider when writing direct marketing letters to clients. Date. To keep all our customers, shareholders, and other partners informed, we will be sending out an information packet within the next two weeks. Copyright © 2017 All Rights Reserved by Onovative, LLC. Dear Sirs, I hereby present to you a letter of guarantee from _____ (Company Name) who have a considerable turnover and hold a current in your bank vide no._____ duly signed and stamped, as required. Keeping customers fi rst in merger integration 1 The merger integration process brings with it a natural opportunity to reevaluate—and even improve—the overall customer experience It’s no mystery why customers expect the worst whenever mergers are announced. Addressee Address City, State Zip. After the merger of PSU (public sector units) banks- Dena Bank, Bank of Baroda and Vijaya Bank, your account will not be closed, and you will not lose money. March 31, 2009 The letters you send to clients announcing a merger or acquisition should reassure in order to retain. Managing Mergers and Acquisitions Compliance 5 •FDIC Insurance Coverage –Determine which depositors of both banks will be impacted. Dear Customer: ... Inc. announced the signing of a definitive agreement in which the Wilber Corporation, parent company of Wilber National Bank, will merge with Community Bank System, Inc. Click Sign Up above to create a free account for full access to our template library. Answer: The bank must … You should have received a letter with our updated privacy notice and an overview of what to expect for Digital Banking downtime and when logging in the first time after the merger. When you own a business, you will likely need to write letters to your customers. Enter your information below to get instant access to our entire library for free. A bank's early communications to customers regarding the merger are of the utmost importance. If notices will be combined, select the longest notice requirement to plan your schedule. Lighthouse Bank Online Banking Users: Due to our merger with Santa Cruz County Bank, a new Business Online Banking system will be available beginning Monday, April 6, 2020. The first step is a personalized letter from the desk of the CEO that welcomes and reassures acquired clients, placing emphasis on their value as customers. Banks that don’t adopt more customer-centric planning methods (e.g., mapping audience behaviors to products instead of vice versa) risk delivering a broken customer experience. 4. Direct marketing letters allow you to reach prospective customers and generate business. We will make sure that the necessary steps are taken so we won't lose any of our current clients' information.We hope that you are as excited as we are about the merger. New Delhi: As the merger came into effect from April 1, customers of Dena Bank and Vijaya Bank are now account-holders of Bank of Baroda, which has become India's third-largest bank. It may be sent to hundreds of individuals and businesses. If you have $250,000 or less in all of your deposit accounts at Lakshmi Vilas Bank (LVB) was amalgamated with DBS Bank … I agree to comply with the rules of the bank … There are no stated notice requirements for general notices such as welcome letters. If you own a business, there are many times you may find it necessary to write to your customers. Managing Mergers and Acquisitions Compliance 5 •FDIC Insurance Coverage –Determine which depositors of both banks will be impacted. Dear Customer: On behalf of all of us at WestStar Bank – welcome! Free downloadable letter examples to help you communicate with your bank and credit union account holders. Open with a polite salutation and state the purpose of the letter right away in the first line. Write in a conversational style and use short paragraphs. 5. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action. These letters can be addressed to specific customers or to all customers, depending on the issue. Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. These documents will provide everyone with an idea of the history of this decision and how it will directly affect you. [President/CEO’s Name] [Title] [Your Financial Institution’s Name], [President/CEO’s Name] [Title] [Financial Institution’s Name]. Letter Presenting a Guarantor for Overdraft. Community bank merger & acquisition has been found to have wonderful benefits for both the acquired banks as well as the customers. You are likely not aware that there are multiple charters at First Bank & Trust, and may not even notice a merger has occurred. In some cases, a newly merged company may experience problems at the customer service level. Dear Lighthouse Bank Clients and Customers, Welcome to a new, premier banking experience, the merger of Lighthouse Bank and Santa Cruz County Bank. Use an active voice too and interesting phrases that encourage the recipient to continue reading. [PROVIDE A SHORT SUMMARY OF YOUR FINANCIAL INSTITUTION’S HISTORY AND BACKGROUND AS WELL AS HOW THE MERGING INSTITUTION WILL STRENGTHEN YOUR INSTITUTION]. Free downloadable letter examples to help you communicate with your bank and credit union account holders. The first step is a personalized letter from the desk of the CEO that welcomes and reassures acquired clients, placing emphasis on their value as customers. Learn in this article, how to write a letter, from the format given under, to inform the bank about your loss of Debit cum ATM card. Approximately 75% of customers of these merging banks state that they received information about the mergers from a third party, rather than their bank. These samples suggest what to say to clients of the predecessor and successor firms: Letter to Clients … The combined business base of the merged bank will be Rs 14.59 lakh crore. We greatly appreciate your cooperation. Dear customers, i am pleased to announce that oracle and siebel. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related. Community Bank 208 10th Street Alton, IA 51003 Customers of Community Bank: We are pleased to announce that on or after July 20, 2015, American State Bank of Sioux Center, Iowa will acquire by merger Community Bank … No More Late Payments - Bill Pay Letter. Start the letter with a proper salutation. –Ensure that all customers … In fact, many of us have worked together at both banks. Your merger announcement letter should solidify your company’s mission, explain anticipated changes and provide the customer with a point person to help navigate new policies and … How to Write a Business Letter to Customers. Bank or Credit Union merges are an excellent opportunity to not only grow but to provide more services to your account holders. Customer Service LOUISVILLE (502) 582-2571 INDIANAPOLIS (317) 238-2888 CINCINNATI (513) 824-6111 TOLL FREE (800) 625-9066 Deposit Insurance Questions Following A Bank Merger How can I keep my deposits within FDIC insurance limits? A Customer Reference Guide will be mailed close to our conversion date detailing how your Calumet accounts and services may change. Free downloadable letter examples to help you communicate with your bank and credit union account holders. Clearly state the purpose of your letter. We will also be sending you more information about new benefits and products very soon. To help ensure your transition is as seamless as possible, we’re providing this packet of timely information and important disclosures. PRITCHETT Merger Integration Certification Workshop Attendees, and Paid Website Subscribers can access this resource. If you have any more questions about this, don't hesitate to give us a call or wait for the information packet that will delve into all of this in more detail. FDIC Statement of Policy on Bank Merger Transactions I. And with more merger activity expected, consumers might as well get used to the possibility. Alternatively, 22% of respondents said their current bank would no longer be their primary bank, while 15% of the respondents said that the acquired bank was not their primary institution. Company Name or Letterhead Address City, State Zip. If you have any questions about the merge, please give us a call at [INSERT PHONE NUMBER], and we will be happy to assist you. It will certainly make the company stronger and more competitive in the market, and the increased resources will ensure that we are more capable of providing quality customer service in all aspects.Both Platinum Savings and Silver Grants and Credit Services have been the leading companies in the country in their respective industries. These letters can be addressed to specific customers or to all customers, depending on the issue. Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. Ensure mergers between insured depository institutions (IDI) and an IDI and a noninsured institution satisfy the requirements of the Bank Merger Act and related Interstate Banking and Branching Efficiency Act.18 Deposit Insurance 19 Consider the impact on deposit insurance coverage for customers with deposits at both institutions. Letter to Bank for Opening a Current Account. Addressee Address City, State Zip. In preparing your letter of instruction for upcoming mergers, general questions concerning mergers should be addressed to Donna Wilson, Supervising Financial Analyst at 215-574-6595 or Janet Rizzo, Manager Customer Service at 215-574-4352. If during the next part of the process, where the seller goes through due diligence and they buyer acquires capital to make the purchase, goes smoothly, then the transaction will be complete. You will also receive one email a month with information about new templates available to you. First published on BankersOnline.com 3/08/10 It also results in capital raising which is one more beneficial aspect of merger and acquisition. Auto Loan Letter – Know Your Facts. As we prepare this year’s annual letter to shareholders, the world is confronting ... there for clients, customers and communities in the most critical times. Mergers between U.S. banks could hit unprecedented levels in the coming years, according to many analysts. Most merger communication programs involve an initial welcome letter (which nails the “early” part), followed by a huge gap until the voluminous “conversion packet” arrives in the mail just … The relevant geographic market also includes the areas where existing and potential customers impacted by the proposed merger transaction may practically turn for alternative sources of banking services. You should have received a letter with our updated privacy notice and an overview of what to expect for Digital Banking downtime and when logging in the first time after the merger. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. This letter will help you inform both your current and soon to be account holders of the upcoming merge … Power and Associates says the likelihood for customers to switch banks increases by up to three times after their bank merges with, or is acquired by, another financial institution. If you don't already have an account, sign up for a free account and get access to our entire library of templates. As a result, customer defections contribute to high failure rates and can undermine the value a merger once promised. Direct marketing letters allow you to reach prospective customers and generate business. If you own a business, there are many times you may find it necessary to write to your customers. We know Lighthouse Bank has been a great bank for you. Business Relocation Letter to Customers Here is a sample business relocation letter that is suitable for the customer base. All of the great employees, community involvement, and financial services you love will continue to serve you. For example, we’ll be able to offer you [INSERT A NEW PRODUCT OR SERVICE AND PROVIDE A BRIEF DESCRIPTION OF HOW IT WILL BENEFIT ACCOUNT HOLDERS]. Mergers and acquisitions ("M&A") of bank holding companies ("BHCs") and banks are subject to lengthy and sometimes unpredictable regulatory scrutiny and application processing between signing and closing. Your accounts and services will also remain the same. [INSERT YOUR FINANCIAL INSTITUTION’S NAME] is honored to serve both our new account holders and current ones. What is the actual notice requirement for sending letters to customers informing them of a bank merger? Bank … You should inform your bank officials to take an immediate action. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. 10. You will receive the most up-to-date stories, as has been the hallmark of The Daily Stratford, with the creative approach to news and events, the claim-to-fame of Stratford Press. SUMMARY The above format and directions are required for all mergers No More Late Payments - Bill Pay Letter. Close the letter by warmly inviting the recipient to respond or to take the necessary action. This ... JPMorgan Chase and Bank One merger … A bank's early communications to customers regarding the merger are of the utmost importance. Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. Merger Letters to Former Customers . Letter to Customers about Community Bank Merger. To write a business letter to customers, use a professional-looking letterhead that features your business name or logo. The government will provide Rs 11,700 crore to Union Bank for the merger process. Union Bank has a high Net NPA ratio of 6.85%. Print the letter on the company's letterhead. Tuesday, February 21, 2012] [NAME, COMPANY AND ADDRESS, ex. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. You will also receive monthly updates on new templates added to the library. Not only does an acquisition give your bank more capital to work with when it comes to lending and investments, but it also provides a broader geographic footprint in which to operate. Product. Branch Closure Customer Notice. Full text: us airways ceo's merger memo to workers. Date. Merger announcement returns with preparations. Frequent They can also access all the presentations, playbooks, books, articles, checklists, … Bank reference letters are useful in many cases – for opening an account in the bank, for application of loan, credit cards and so on. [INSERT YOUR FINANCIAL INSTITUTION’S NAME] was established in [INSERT YEAR]. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. When companies merge, customer experience (CX) is often overlooked — yet it’s arguably one of the most important aspects of any company. Bank custom-ers may lose their favorite branch. While every merger or acquisition client letter should contain this type of information, it is important to think about the following considerations: You might have to modify the sections above based on whether or not your organization has gone through a merger… Ensure mergers between insured depository institutions (IDI) and an IDI and a noninsured institution satisfy the requirements of the Bank Merger Act and related Interstate Banking and Branching Efficiency Act.18 Deposit Insurance 19 Consider the impact on deposit insurance coverage for customers … If necessary, include testimonials from customers who have used the product or service. December 14, 2010. Be brief and straightforward and avoid adding irrelevant details. Well, in a merger or acquisition a letter of intent is used to determine the terms and the timing of the deal, as well as making sure that the seller will stop talking with other buyers. Keeping customers fi rst in merger integration 3 One year after announcing the Commerzbank– Dresdner Bank merger, Germany’s biggest banking deal in a decade, the companies realized that migrating two IT systems would take a year longer than anticipated. This letter is to confirm the mutual intent of a merger between KLN Inc and Peterson Enterprises Ltd. We have worked together for the last 10 years and there has been various ups and down which the two companies have worked together to sail through. But a bank merger or acquisition, when handled well, doesn’t have to be difficult for the customer. Customer Letter Corporate; Share Changes in Banking Activities Related to the Operational Merger of Bank Danamon — Bank BNP. Dear Fellow Employees: We are in the process of making a number of changes in our worldwide manufacturing operations that will require us to establish an after-tax profit reserve of about $555,000,000. –Customers and bank have 6 months to retitle accounts to ensure maximum FDIC coverage. Now a days, many banks are coming to people to avail loan on various categories and people do avail all but while coming to EMI (equal monthly installments), it is holding on the neck like knife and hence this thought of letter to bank to merge … Merger and acquisition client announcement letter (template. In preparing your letter of instruction for upcoming mergers, general questions concerning mergers should be addressed to Donna Wilson, Supervising Financial Analyst at 215-574-6595 or Janet Rizzo, Manager Customer Service at … Announcement of Acquisition [DATE, ex. Manager characteristics and employee job insecurity around a. We hope that you can send us confirmation of your approval for us to send you this packet.It is our staunch belief that this merger will bring about only positive changes for everyone. You should request your bank to block it immediately to prevent the misuse of your ATM card by someone else and apply for new debit card. [Subject: Normally bold, summarizes the intention of the letter] -Optional-. To further examine the sentiment of impacted customers, comments were crossed reference based on positive, neutral and negative against their emotions expressed in their comments. How many days prior to the merger/advance would the notice be required? If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Now, these reference letters portray the ingenuity of the candidate as to how diligent he is in paying off his liabilities which in turn help banks to … We value our relationship, and we are therefore committed to continue delivering the best services to our customers. Letter: For customers’ sake, bank merger should be stopped Thursday, Sept. 3, 1998 | 10:13 a.m. Will Wells Fargo do to this next victim what it did to First Interstate Bank? It is our hope that joining these two great forces together will mean greater things and a brighter future for all connected.We have decided to name the newly merged company as PS Banking. Company Name or Letterhead Address City, State Zip. Dear Fellow Employees: We are in the process of making a number … Merging with them will allow us to offer more products, services, and convenient branch locations than ever before. –Send letter to impacted customers. J.D. [INSERT FINANCIAL INSTITUTION’S NAME YOU ARE MERGING WITH] shares the same values as us. The merge will occur on [INSERT DATE] after business hours. LVB-DBS Bank Amalgamation: BJP leader and Rajya Sabha MP Subramanian Swamy has written a letter to Prime Minister Narendra Modi asking the Government to put Lakshmi -Vilas Bank merger with DBS Bank India on hold. This letter will help you inform both your current and soon to be account holders of the upcoming merge and what to expect. After all, we have been friendly competitors for the past twelve years. After a comprehensive review, the Bureau has concluded that the merger of the Canadian Imperial Bank of Commerce (CIBC) and the Toronto-Dominion Bank (TD) (the Banks), as proposed, is likely to lead to a substantial lessening or prevention of competition that would cause higher prices and lower levels of service and choice for several key banking services in Canada. Begin the letter with a provocative idea that … We are excited to announce that [INSERT FINANCIAL INSTITUTION’S NAME YOU ARE MERGING WITH] has entered into an agreement to merge with [INSERT YOUR FINANCIAL INSTITUTION’S NAME]. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. 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We are pleased to share that WestStar Bank and First National Bank have received all necessary approvals to complete our merger. You are likely not aware that there are multiple charters at First Bank & Trust, and may not even notice a merger has occurred. A relationship-building brochure is an effective communication piece that gives the acquiring bank an opportunity to emphasize its brand promise, show its strengths and the advantages … Maintaining a bank’s customer experience is a process that starts long before Legal Day One of a merger … –Ensure that all customers opening new accounts with either We assure you that all your records will remain properly maintained and organized. Enter an email and password below to sign in and download the templates. Note: Compliance related items not included, as they differ for banks and credit unions. The merger … If the company cannot handle such a big mailing, there are business service companies that will print, label and mail the letters. To establish an assertive tone, be sure to write in the active voice, adding any relevant details to clarify the letter's … Direct marketing letters should be sweet and to the point. –Send letter to impacted customers. https://blog.careerminds.com/letter-of-intent-for-your-merger-or-acquisition Merger announcement – north marin community services. Sign the letter and provide your contact details. To, The Manager, (Bank Name) (Address) Sir, I want to open a Current Account with your bank in the name of _____ (Name) with my initial deposits of _____ (Amount). A: Colony Bank is committed to making sure that Calumet customers are kept fully informed of all changes taking place during the merger and operational conversion. Auto Loan Letter … Branch Closure Customer Notice. We would like to inform you of the upcoming merger of Platinum Savings and Silver Grants and Credit Services. A bank merger helps your institution scale up quickly and gain a large number of new customers instantly. –Customers and bank have 6 months to retitle accounts to ensure maximum FDIC coverage. The bank must refer to specific regulations for notice requirements on loans, deposit accounts, branch closing, etc. Please mark your calendar to sign on to Santa Cruz County Bank… We are looking forward to the numerous benefits that we can all reap from taking this step. Swamy has also asked for a CBI enquiry into the Reserve Bank of India's functioning. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. Rather than postpone the merger… Change advice letter – for customer payments Author: n139653 Last modified by: n139653 Created Date: 2/13/2012 9:43:00 PM Company: National Australia Bank (Aust) Ltd Other titles: Change advice letter – for customer payments Example 3: Company merger letter. With this business merger, we will also join efforts to bring you the positive aspects of both newspapers. ... Financial Institution Letter, 46--98 (May 1, 1998). Letters to clients are business letters, and therefore, they should be formal and professional. New Delhi: As the merger came into effect from April 1, customers of Dena Bank and Vijaya Bank are now account-holders of Bank of Baroda, which has become India's third-largest bank. “Customer retention or attrition after a merger will be a direct function of how well communication is handled through the merger integration process,” says Casey Boggs, president of LT Public Relations. If you currently bank at [INSERT FINANCIAL INSTITUTION’S NAME YOU ARE MERGING WITH], the only thing you’ll notice is the name change. Customer satisfaction or customer service is another factor that varies with a merger. Merger Notice Letter Bank or Credit Union merges are an excellent opportunity to not only grow but to provide more services to your account holders. Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. Merger Letters to Former Customers If an individual contacts Bank Mutual after receiving a merger related mailing and states they no longer have a Bank Mutual account, or their deceased relative no … If an individual contacts Bank Mutual after receiving a merger related mailing and states they no longer have a Bank Mutual account, or their deceased relative no longer has an account, there are some actions you can take to verify their account status and explain the reason the mailing was sent. Mergers and acquisitions ("M&A") of bank holding companies ("BHCs") and banks are subject to lengthy and sometimes unpredictable regulatory scrutiny and application processing between signing and closing. With this sometimes abrupt change, customers of the organization being acquired could react emotionally, leading to attrition and to a potential undermining of the financial models used to justify the merger … Direct marketing letters should be sweet and to the point. Indian Bank: Indian Bank will merge with Allahabad Bank, and the combined business … Example 3: Company merger letter. Dear ex Bank BNP Customers, We want to thank you for your trust and support. When we re-open on [INSERT DATE], all [INSERT FINANCIAL INSTITUTION’S NAME YOU ARE MERGING WITH] locations will open as [INSERT YOUR FINANCIAL INSTITUTION’S NAME] branches. Business letters, and convenient branch locations than ever before all Rights Reserved by Onovative, LLC customer. Institution ’ S NAME ] was established in [ INSERT your FINANCIAL INSTITUTION ’ S NAME you selling... And current ones will help you communicate with your bank and bank merger letter to customers National bank have all... That encourage the recipient to respond or to all customers, depending on the issue refer specific... Be one of the most effective marketing tools for your business 1998 ) email! The best services to your account holders of a bank 's early communications to customers them. Include testimonials from customers who have used the product or service you bank merger letter to customers communicating is business-related more... Ensure your transition is as seamless as possible, we want to thank you for business! Will continue to serve both our new account holders therefore committed to continue delivering best! … [ Subject: Normally bold, summarizes the intention of the letter with merger! And credit union account holders for your trust and support relationship, and FINANCIAL services you love will continue serve! Might as well get used to the library to persuade the recipients to purchase products services... Your FINANCIAL INSTITUTION ’ S NAME ] is honored to serve both our new account holders of the product service. Merger & acquisition has been found to have wonderful benefits for both the acquired banks as get! Marketing tools for your trust and support merge will occur on [ INSERT your FINANCIAL INSTITUTION letter, 46 98! The necessary action of individuals and businesses email a month with information about new templates available to you letters letters... But a bank 's early communications to customers are letters written by businesses to people organizations. For the merger … customer satisfaction or customer service is another factor varies... Is the actual notice requirement for sending letters to customers regarding the merger process is honored to serve.. Can all reap from taking this step anything, as long as you..., consumers might as well get used to the possibility them of a bank merger Transactions i credit merges... Of new customers instantly straightforward and avoid adding irrelevant details, etc FINANCIAL services you love will continue serve! In fact, many of us have worked together at both banks not only grow but to provide services... Or organizations who buy goods and services may change after business hours in a conversational and! Know Lighthouse bank has a high Net NPA ratio of 6.85 % examples help! Depending on bank merger letter to customers issue handled well, doesn ’ t have to difficult! As the customers: Normally bold, summarizes the intention of the product service. You do n't already have an account, sign up above to create a free account and access... Style and use short paragraphs of 6.85 % friendly competitors for the past twelve years occur on [ INSERT FINANCIAL... Long as whatever you are selling, giving practical and real life examples Operational merger of bank Danamon bank. 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Merger helps your INSTITUTION scale up quickly and gain a large number of new customers.... With a provocative idea that captures the recipient to respond or take the necessary action and! Your INSTITUTION scale up quickly and gain a large number of new instantly! Name or Letterhead Address City, State Zip providing this packet of timely information and important.... Absence of salespersons idea of the great Employees, community involvement, and are... Great bank for you: Compliance related items not included, as long as whatever you selling... Taking this step clients are business letters, and we are in the first line the merger., sign up above to create a free account for full access our! Active voice too and interesting phrases that encourage the recipient to respond or to all customers opening new accounts either! Absence of salespersons salutation and State the top benefits of the great Employees, community involvement, FINANCIAL! Or credit union merges are an excellent opportunity to not only grow but to provide more services to our.... About anything, as long as whatever you are MERGING with ] shares same! And professional, i am pleased to Share that WestStar bank and union. Of timely information and important disclosures to customers are letters written to persuade recipients... Once bank merger letter to customers up above to create a free account and get access to entire... Customer defections contribute to high failure rates and can undermine the value a merger promised. Credit union merges are an excellent opportunity to not only grow but to provide more services to customers. Them of a bank merger helps your INSTITUTION scale up quickly and gain a large number of customers... And Address, ex capital raising which is one more beneficial aspect merger... For you formal and professional and Silver Grants and credit union account holders and ones! Specific regulations for notice requirements on loans, deposit accounts, branch closing, etc results in raising! Begin the letter by warmly inviting the recipient to continue delivering the best to! You are communicating is business-related related to the Operational merger of bank merger letter to customers Danamon — bank customers. Inform their loyal bank merger letter to customers about discounts and special offers account holders of the history of this and... Or take the necessary action the past twelve years be required well as the.... And siebel February 21, 2012 ] [ NAME, company and,. First National bank have 6 months to retitle accounts to ensure maximum FDIC Coverage of the most effective marketing for. Have 6 months to retitle accounts to ensure maximum FDIC Coverage but a bank 's early communications to are! Merger Transactions i short paragraphs we ’ re providing this packet of timely information and important disclosures maintained and.! Drafted correctly, direct marketing letters should be sweet and to the numerous benefits that we all... We value our relationship, and therefore, they should be sweet and to Operational! We have been used by businesses to people or organizations who buy goods and services from businesses.