Refunds and Rebates. Contests are generally consumer sales promotions. Advertising. Sales presentations . C) creative strategy . Which of the following activities are involved in consumer-oriented sales promotions? 180 seconds . a. Consumer promotions are incentives aimed toward a company’s customers. C) creative strategy _____ is the promotional tool used to build interest in or encourage purchase of a good or service during a specified period. Which of the following is a consumer sales promotion activity? Promotions are used to gain potential customers or keep current customers satisfied. These tools are unique in their way and directed differently to these three groups. Sales Promotion 4. Consumer Sales Promotion: Definition and Purpose 6:00 Trade Sales Promotion and the Promotional Marketing Mix 5:03 Customer Relationship Management and Marketing Technology 5:49 Achieving a need for stimuluation. conventions. A key element of customer relationship management is to: learn as much as possible about customers, the process of learning as much as possible about present customers and doing everything you can over time to satisfy them -or even exceed their expectations- with goods and services. (b) personal selling. is ineffective in reaching the B2B market. Coupons. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. Usually, free samples are provided through dealers during such introduction. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. A delayed: Term. Next Question » Search Marketing Questions Here. A Hedonistic: Term. c. Loyalty programs are designed to encourage repeat purchases. 3. 19 Which of the following are elements of the communication process? Search your questions here... Trending Questions. It aims at stimulating consumers. D. There is strong agreement that any type of sales promotion activity detracts from brand equity. A flash sale is basically an offer that only lasts for a limited time and it’s a great way to create a sense of urgency for the customer to buy. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. Which of the following is a consumer sales promotion activity? E) investor relations. The important objective of sales promotion is to raise the volume of sales. Consumer promotion, trade promotion and ____ are the three forms of sales promotion a) Media Promotion b) Sales Force Promotion c) Core Promotion d) Media Mix 4. To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. C) sponsorships. Companies use market researchers to develop consumer promotion ideas. Sales promotion Direct marketing Advertising Distribution Sales promotion Direct Marketing Advertising (The other two communication tools are personal selling and public relations) 3 IMC stands for? primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. Correct answer: (D) central- and peripheral-route. The traditional promotional mix for a firm consists of: advertising, personal selling, public relations, and sales promotions used to reach a target market, paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the message, Advertisers like online advertising because, they are able to see how many people have read or watched some part of a commercial. 2. Sales promotion measures also play an important role in attracting new customers for an organisation. Sales promotion attempts to stimulate sales through short-term activities such as, Learning Objective: 16-05 Assess the effectiveness of various forms of sales promotion, including sampling. It includes tools for consumer promotion, trade promotion & business & sales force promotion. Fast food restaurants use premiums all the time, often giving away toys or move character dolls with the purchase of of a kids' meal. Sales promotional activities may broadly be classified into the following: (i) Consumers sales promotion program (ii) Dealers sales promotion program (i) Consumers Sales Promotion Program: Sales promotion directed towards the consumers may be conducted either to increase the consumer’s knowledge of the product regarding its use or it may be conducted to attract new customers. B) advice and counsel to management. These tools are unique in their way and directed differently to these three groups. Consumers, Retailers, Distributors, Salespeople. 2. Try our expert-verified textbook solutions with step-by-step explanations. coupons . The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. Consumer Sales Promotion When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. This type of sales promotion is targeted at the end consumers. Sales Promotion - Marketing aptitude questions Q1. Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service? Direct mail c. Advertising d. Contests 41. ANSWER: (3) Rebate/cash refund offer. Coupons. Whether a consumer thinks a product provides the best value depends upon: the combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service, a group of products that are physically similar or intended for a similar market, the creation of real or perceived product differences, Important factors of convenience goods and services, assuming an increasingly important role in the promotion of products, In marketing today, packaging carries the added responsibility of. Flash Sale. 30 seconds . Consumer sales promotion is aimed at final buyers while trade sales promotion is targeted at intermediaries in the supply chain such as wholesalers and distributors. A. Contests B. Which of the following is a consumer sales promotion activity? (b) Sales promotion (c) Personal selling (d) Public relations. Advertising C. Vending sales D. Direct mail Feedback: Sales promotion attempts to stimulate sales through short-term activities such as contests. Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . One way of promoting a product is to distribute three samples. Achieving a need for stimuluation. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. It was totally sporadic and unplanned. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Sometimes non-competing companies go into cahoots with one another in a … potential customers, and sales promotion can be used to achieve this enthusiasm. contests, advertising, vending sales, direct mail, To generate enthusiasm about a good or service, sales promotion, an endorsement from a customer praising a firm's product, The strategy of directing advertising and sales promotion toward consumers to stimulate them to request the products from their local retailers is called, The use of promotional tools to persuade wholesalers and retailers to stock and sell merchandise represents. Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. B) guerrilla marketing. https://quizlet.com/63462554/intro-to-business-chapter-13-16-exam-flash-cards Accounting deals exclusively with numbers. E) crowdsourcing Consumer promotions (often referred to as sales promotions) work by driving demand for a product or service, typically offering something to the consumer, such as a discount, a premium (free gift) and more. Tags: Question 9 . Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value … Course Hero is not sponsored or endorsed by any college or university. Television commercials . The sector is characterised by products having . Which of the following would be considered part of a firm's marketing mix? It can eliminate idle cycles in some specific goods. Advertising and Sales Promotion. Couponing b. Most of the sales promotional dollars are spent on consumer-oriented promotions. JULIE: Definition. Which of the following is NOT a public relations activity? Usually, new customers are those persons that are won away from other firms. a) Television b) Print c) Internet d) Flex Board 5. Trade Promotion refers to marketing activities that are executed in retail between these two partners. 230. Publicity 5. As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force. Term. determining the best pricing strategy for a service, analysis of markets to determine opportunities and challenges, The first step in the marketing research process is to, define the problem and determine the present situation, consists of information that has already been researched by others and is published in journals or books, or has been made available online, is the process of identifying factors that can affect marketing success, consists of people with unsatisfied wants and needs who have both the resources and the willingness to buy, consumer market and business-to-business market, The factor that determines whether a product is classified as a consumer product or an industrial product is, the process of dividing the total market into several groups with similar characteristics, the marketing of products to groups of customers a firm decides it can serve profitably, divides a market into groups based on age, income, or level of education, identifying small but profitable market segments and designing or finding products for them, The number of buyers in the B2B markets is, relatively small compared to the consumer market. 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