VAT Registration No: 842417633. Registering copyrights provides greater protection and potential value in the future. Uber’s entrance into this market was impressive. Marmind. Entrepreneur. We're here to answer any questions you have about our services. Ola is still the leading transportation network in India partially due to their substantial marketing budget, but according to Peter Ramenthaler, do not count Uber out. A Washington Post investigation found that Uber prioritizes liability concerns over safety, prompting Sen. Richard Blumenthal (D-Conn.) to demand answers from Uber … "Update on AB5." A. Uber lacks ethical leadership. U.S. Securities and Exchange Commission. Topics such as duty of loyalty, diversity, privacy, worker’s rights, global climate change, and risk management will be discussed. California Legislative Information. Without an employer-employee relationship, Uber isn't obliged to pay Social Security taxes, unemployment insurance, or worker's compensation. And, it is not required to reimburse drivers for mileage. This can lead to expansion into other industries or new acquisitions. Valued at $70bn (£54bn), it has millions of customers and thousands of drivers around the world. White and Asian employees comprise a whopping 80 percent. In an effort to offer more environmentally friendly services, Uber introduced UberPool, an option that allows riders to share an Uber car with others who are going to a similar destination. (2016). Two problems: Uber has made a stink about potential privacy issues before, even when cities have asked for much less precise data, because it … Customers share their ride with strangers and split the cost. The use of God View was not monitored and since the application was authorized for “legitimate” business purposes, a strong foundation for misuse was established. Uber has also secured protection for its logo, application icons, and designs. (1828). Industry partnerships were formed to enhance Uber’s presence and grow its user base (Ramsenthaler, 2016). Company Registration No: 4964706. Uber partnered with the Grace Hopper Celebration of Women in Computing to recruit more women in the tech field (Uber, 2017). Retrieved from https://www.uber.com/legal/privacy/drivers-us/en/, Uber Technologies Inc.: Managing Opportunities and Challenges. There is no doubt Uber provides a convenient alternative to public transportation, however, the safety of its users has repeatedly been called into question. At Uber, 5% of managers – 84 out of 1,704 – are Black. Retrieved from https://www.entrepreneur.com/article/23588, Shahani. Murray Goulden Retrieved from https://storify.com/justinbrown21/uber-s-target-market, Dough. Uber Launches ‘Urgent Investigation’ Into Sexual Harassment Claims. Among the challenges Uber faces are laws in California that require ride-sharing companies to treat drivers as employees rather than independent contractors. ... this wildly popular car-sharing service had raised several disturbing ethical issues: 1. In Montana, after an initial “probationary period”, employees are protected from being fired without a reasonable cause (Guerin, n.d.). According to the Merriam-Webster’s dictionary, a stereotype is derived from a French word that means “standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment (Stereotype, 1828).” It is important to avoid stereotyping when forming a workforce because basing qualification of doing a good job on physical or societal partiality can hold the company liable for discrimination. This detailed report prompted Uber’s CEO, Travis Kalanick, to announce an urgent investigation. The company lost around $8.5bn in 2019. Drivers are also awarded for accepting 90 percent of requests and completing as many drives as possible. Uber's Streak Of Scandals: Is It Getting Bad Press Or Actually Less Ethical Than Other Companies? Accessed April 18, 2020. Retrieved from https://danielsethics.mgt.unm.edu/pdf/uber.pdf, Uber (2017). After talking to more female engineers in the company, Fowler found out that some of the ladies had reported inappropriate interactions with the same manager before she worked at Uber. M. (2016). Nearly 7% of management roles – 51 out of 755 – at Lyft are held by Hispanics or Latinos, compared with 5.5% at Uber. According to the victim, the last thing she remembered was drinking a complementary bottle of water provided by the Driver. Now, Uber users are forced to choose between “Never” and “Always”. Importantly, you can stop others including competitors from using your copyrighted works or works that are substantially similar to yours (Kroninger, 2015).”. One of the biggest battles Uber has fought since its conception is the classification of its employees. Uber Wants to Track Your Location Even When You’re Not Using the App. This claim prompted UC Berkeley to research the environmental impact of Uber and its competitor, Lyft. Although Uber advocates for more women in the tech field, their engineer department has only 15 percent women (Bhuiyan, 2017). J. This narrow interpretation of this act required employees to present “undeniable, uncontestable or incontrovertible proof” of their claims to qualify for protection. To further capitalize on this opportunity, Uber has created a department for Public Policy Associate in Sustainability and Environment Impact (Fischer, 2016). Quora Contributor Opinions expressed by Forbes Contributors are their own. United States Census Bureau. Reuters. In her article, 7 Reasons Why Trademarks Are Important to Your Business, Abigail Rubinstein explains why trademarks are an important asset that can grow your business (Rubinstein, 2014). It makes no sense to effectively execute an ineffective marketing plan. Fowler told him that his behavior was clearly out of line. While it is advantageous to protect intellectual property, it is equally important to make sure that what is patented will be useful and beneficial to the company, and that there is a contingency plan for when the patent expires. Bhuiyan. As a result, Uber is protected from their Driver’s indiscretions. In early June of 2014, three disabled individuals filed a complaint against Uber and Lyft because their cars were not wheelchair accessible. A freelancer is an individual who earns money on a per-job or per-task basis, usually for short-term work. Drivers are free to take bathroom breaks when needed, but they have to clock out. Free resources to assist you with your university studies! In the past year, Uber only hired 3 percent more Black employees and 2 percent more Hispanic employees. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKDiss.com. A blog written by Susan Fowler, a former engineer at Uber, detailed her sexual harassment experience that was initiated by her manager. Retrieved from https://www.theverge.com/2017/6/1/15725676/lyfts-diversity-report-ethnicity-gender-silicon-valley, Inclusion. As a result, a group called, Electronic Privacy Information Center, filed a complaint with the Federal Trade Commission saying that this was “unlawful and deceptive.” Uber argued that since this information was voluntarily given, they were operating within the law (Hawkins, 2015). This information is retrieved by Uber’s service providers, for marketing, analytics, industry, market research, and by Uber for any legitimate business needs (Uber, 2015). Individuals who use UberPool only submit their name and credit card information so users maintain their privacy. Uber’s services intrigue millennial, business professionals, children, and the elderly (Brown, 2017). All About the Cheapest Uber Sercive. With a population of 39 million, California is a huge market for Uber. In addition, the new, legal precedent suggests drivers in other states will likely wage their own court battles against the company.Â. "Airport Fees." A California woman sued Uber Technologies in July for negligence that led to her being raped. Internal Revenue Service. Over the past couple of years, one particular company has seen more than their share of scandals. Since this can be approached in many ways, the possibilities are endless. This law is known as the Sarbanes-Oxley Act and it strengthened and expanded employee protection in the wake of the housing crash and economic downturn that occurred from 2007 to 2009 (Halbert, 2015). The authorities have begun charging Uber drivers access fees to drop-off and pick-up customers at the airport. The access fees increase the cost of a ride for consumers, making the service less competitive when compared to traditional taxis.Â. Trademarks, Copyrights, and Patents: Why Business Owners Should Care About Intellectual Property. This man eventually left the company, but when she tried to transfer to a different team, Fowler was blocked although she met the qualifications. California's AB5 set rules for gig workers and firms hiring them. While Uber says they are environmentally friendly when compared to other ride share companies, Uber does not have the complications that come with industries that produce waste and large amounts of emissions from a physical plant. Individuals who use the application or Services for transportation or services are not included (e.g. The purpose of this paper is to provide an in-depth case study of Uber based on legal and ethical principles in relation to Uber’s internal and external affairs. Its external problems cannot wait forever, and those are not just the lawsuits and PR scandals. These are issues that go far beyond one election — and in the case of gig-economy companies including Uber Technologies UBER, -1.72% , Lyft LYFT, +1.86% , … these rules are put in place to protect employee’s rights, however, reformation was needed to better protect their rights. On her first day of work, her manager sent her a series of messages saying that he was in an open relationship and trying to find new partners. In its first report as a public company, Uber said it lost more than $1 billion on $3.1 billion in revenue during the first quarter of 2019. While Uber stands to make a crazy amount of money given its high revenue and the low wages that drivers earn, it's not shocking to learn that Uber is facing many challenges as it grows. While this makes customers happy, Drivers are not pleased because it cuts into their profits (Dough, 2016). This does seem to be working now, but Ogurchak suggests filing for protection for a “more substantive invention” because these patents are less likely to be invalidated or “maintain its intellectual property as a trade secret (Ogurchak, 2016).”, Uber has a design patent to protect its user interfaces. Drivers, like McKee, do not trust Uber’s intentions regarding regard to their private data (Shahani, 2017). At this point, Uber has taken over the ride-sharing sector, but it will be interesting to see if their occasional ethical faux pas cause them to lose trust from their consumers. December 08, 2020. Uber can’t be ethical – its business model won’t allow it October 4, 2017 5.34am EDT. Sign in to your Uber account through the driver login or rider login here. "Independent Contractor (Self-Employed) or Employee?" In response to these ethical issues in the Uber-Lyft-Hyman study, we call for research on the gig economy that adheres to … You can view samples of our professional work here. The plaintiff’s attorney, Castillo III, said, “Right now, their background check largely consists of an online application with no fingerprinting and no in-person interview. Since trademarks are like real estate, it can be bought, sold, licensed, or used to secure a loan. "Uber shuts down in Denmark." Accessed April 16, 2020. Retrieved from http://money.cnn.com./2016/08/11/technology/uber-lawsuits/index.html, Kroninger. Uber: Climate Change Hero, or Villain? Uber also pledged $3 million for the next three years to organizations that create opportunities for under-represented groups to enter the tech industry. Regardless of the strategy, three stages must be observed in order for the strategy to be effective (Marketing Techniques, n.d.). "NYC Payment." Were there more rigorous background checks, or an in-person interview, even if someone had a clean background, it would act as a deterrent against certain behaviors (Lein, 2016).”. Once such indiscretion occurred when an Uber Driver locked a service animal of a blind customer in the trunk. 9th Dec 2019 Users have no reassurance that Uber would limit its location tracking to only five minutes after the trip ends (Hawkins, 2015). Accessed April 18, 2020. "Growing and growing up." You can learn more about the standards we follow in producing accurate, unbiased content in our. Perhaps the most dangerous consent is the Location-Based Services Consent. Hawkins. According to Heather Kelly, a writer for CNN, in May a judge ruled that Uber could be held responsible for their Drivers behavior even though there are independent contractors. And he said he thinks Khosrowshahi can still polish Uber… (2017). Indian marketing blogger, Prateek Malpani, analyzes Uber’s five phases of successful and effective market entry (Ramsenthaler, 2016). In addition to this, Ponce served six months in jail and was required to register as a sex offender. Uber’s official website assures riders that they are committed to their safety. A peer-to-peer economy is a decentralized model whereby two parties interact to buy or sell directly with each other, without an intermediary third-party. These terms and conditions are necessary to protect the company if a Driver or agent become liable, or if there is a disputed claim. Retrieved from https://www.uber.com/diversity/, Uber. Since Uber paid attention to cultural nuances and strategically integrated itself into the culture, they were able to cater changing preferences and business environment from city to city. In October of 2015, Uber launched an update announcing this would make the Uber application easier to use. Both companies have a lot of work to do (Hawkins, 2017). Users). However, a closer look at the technical staff shows only 18 percent of the engineering division identifying as female. Uber Drivers have sensors in their smartphones that allows Uber to monitor turns, lane changes, and rolling stops. If Uber is dismissed as being a technology company, governments can argue that the entire ride payment is revenue for Uber and subject to city and state taxes. Fowler claimed when she joined the engineering team, her manager immediately propositioned her for sex. Accessed April 18, 2020. If demand for Uber was so low that there is a glut of drivers unable to take rides, then prices would fall. In March of 2017, Uber published its diversity numbers for the first time since its conception in 2009. An earnings withholding order is a court order allowing an organization to garnish wages from one of their members or employees. Trademarks communicate “intellectual and emotional attributes about… your company, and your company’s reputation, products, and services. Because these officials were prominent, well-respected individuals, Uber became a big deal in town before they officially launched (Ramsenthaler, 2016). As the technology company expands and is met with governmental opposition and protest, it will find it harder to get drivers to compete against established taxi companies. (2016). An initial glance shows Lyft doing better than Uber and the industry norm in terms of gender. To date, there are no official OSHA citations for noncompliance, but there is a serious issue that needs to be addressed. “Trademark” is another way to refer to a brand. "California." 49-55). Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. One rider told The Verge “It felt pretty icky having to tap ‘Always’ knowing what I was giving up without any recourse (Hawkins, 2015).” This source also noted that empowering users to choose what information they shared and when they shared it would instill trust and appreciation in this new service. The fifth phase concentrated on long-term success through cultural sensitivity. While Uber may think this issue will disappear with time, it won’t. Aside from government intervention, airport authorities have been cracking down on Uber drivers. Retrieved from https://www.theguardian.com/technology/2017/feb/20/uber-urgent-investigation-sexual-harassment-claims-susan-fowler, Marketing Techniques. While Lyft is doing better than Uber in terms of gender diversity, the difference is slight. A self-employed individual does not work for a specific employer who pays them a consistent salary or wage. While this is a plausible course of action, evidence that suggests otherwise. 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